Generative Engine Optimization (GEO) & SEO Services
Dominate AI Search & Traditional Search. One Strategy. Two Frontiers. At Virtuance Digital Marketing, we don’t just do SEO, we redefine it. Welcome to the future of visibility: Generative Engine Optimization (GEO) meets traditional Search Engine Optimization (SEO), creating a dual-strategy approach that ensures your brand is discoverable, trustworthy, and influential, whether users are searching on Google or asking ChatGPT.
What is GEO?
Generative Engine Optimization (GEO) is the next evolution of SEO. Instead of optimizing only for search engines like Google or Bing, GEO optimizes your brand visibility across AI-powered platforms such as:
- ChatGPT
- Google’s AI Overview (SGE)
- Perplexity.ai
- Claude.ai
- Copilot
These platforms summarize the web and recommend brands based on authoritative mentions, citations, relevance, and real-time content. If your business isn’t being referenced in these generative engines, you’re already invisible to a growing share of your potential audience.
Our Unique Selling Point: “Search Meets Source”
While most agencies still focus only on keywords and backlinks, Virtuance goes further.
We Combine Technical SEO, Audience Intelligence, and Generative Mention Engineering.
Our proprietary method leverages:
- Intent Signal Analysis: We decode real-time buyer intent using AI to understand what your audience is really searching for.
- Generative Visibility Engineering: We craft and place strategic content so that your brand is cited, summarized, and suggested across AI platforms.
- Mention Score Monitoring: We track your brand mentions across generative engines and optimize them, just like rank tracking in traditional SEO.
- AI-Powered Content Optimization: We use large language models (LLMs) to optimize your content for LLMs, using data trained to make your brand appear in summaries and citations.
SEO Still Matters. But Not Alone
Our SEO team ensures your website:
- Ranks for high-intent keywords
- Loads fast and meets Core Web Vitals
- Is optimized for E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
- Converts visitors into leads and customers
But we go beyond rankings. Our strategy blends traditional SEO with GEO so that your brand is part of the conversation, whether on page 1 of Google or in the answer box of ChatGPT.
Digital Press Release Optimization (DPRO)
Visibility is no longer just about keywords, it’s about narrative. That’s why we offer Digital Press Release Optimization (DPRO) as part of our GEO service.
We create high-impact digital press releases that:
- Announce product launches, awards, partnerships, or insights
- Are syndicated across authoritative news sites, blogs, and media channels
- Are structured for citation in generative engines
- Include structured data and NLP-friendly formatting for AI parsing
Our goal: turn your news into brand equity across search engines and AI engines.
Why Choose Virtuance?
- 20+ Years in SEO – We’ve survived every Google update. Now we’re leading the next shift.
- AI-Native Approach – Built for the era of LLMs, data, and AI search.
- Custom Dashboards – Track rankings, mentions, sentiment, and citations in one place.
- Human + Machine Collaboration – Strategy driven by experts. Powered by AI.
Who is GEO For?
- B2B Companies
- SaaS Platforms
- Higher Education Providers
- Professional Services Firms
- E-commerce Brands
If your business relies on digital visibility to grow, then GEO is essential in 2025 and beyond.
Ready to Elevate Your Visibility?
Let Virtuance Digital Marketing future-proof your brand.
Get in touch today to book a free GEO audit and discover where your brand stands in AI search.
